Breakout Startups MEMO #11- Coda
The company disrupting the docs
here. Today, in the 11th edition of
Memos, we are profiling
, the company aiming to build the
“doc as powerful as an app”.
What is Coda?
Coda is a powerful tool that blends the flexibility of documents, the power of spreadsheets and the utility of applications into a single canvas enabling anyone to make docs as powerful as apps.
, Founder and CEO of Coda, was at YouTube, he was surprised how tools such as Google Docs and Sheet kept the entire team and product running.
He began to ask this question:
what would documents and spreadsheets look if they were invented today?
This question led to Coda.
He writes in a
In the 70s, we started digitizing documentsIn the 70s, we started digitizing documents. We turned the leaf of paper into a word processor (WordStar), the accountant’s ledger into a spreadsheet (VisiCalc), and the professor’s slides into a presentation (Harvard Graphics)
Over the next 40 years, the digital landscape completely transformed. Operating systems shifted fundamentally. Databases moved past relational. Television went from broadcast to cable to online video. Search engines and social networks took over..Surprisingly, documents, on a fundamental and structural level, didn’t change………But the way we use documents has completely shifted. We aren’t trying to digitize physical analogs any more; we’re using documents as tools to run our teams.
This raises a few questions.
Why are we still clinging to metaphors long-forgotten: the accountant’s grid, the typist’s paper, the professor’s slides? Why do these tools insist on creating boundaries where we don’t need them — forcing us to choose between a document or a spreadsheet? How do we empower the growing class of people who stretch docs and turn them into ingenious tools?
Finally, what would we build if we started from scratch?
Mehrotra’s pitch for Coda, which was built under the codename “
,” goes like this: “It’s a document so powerful you can build apps in it.”.
One of the earliest users of the Coda called it “Minecraft for Docs”.
Coda was planned and build on Coda itself — everything from bug and customer tracking systems to hackathons, brainstorming, and note taking.
The team worked on Coda in almost total secrecy for three years before opening it to public.
: CEO and Co-Founder
Strategic Advisor to the CEO
VP of Product and Engineering, YouTube/Video
: CTO and Co-Founder
Staff Software Engineer
: Head of Engineering
: Founding Engineer
: Product and Growth
The company has raised $60M so far and has been funded by marquee investors such as
The company counts
No Code Movement
Coda is on the forefront of the no-code movement. The customers who have adopted no-code seem to be taking notice. They’ve been using it to automate processes and turn their documents into functional apps.
On the similar lines, Coda partnered up with Product Hunt to organise a No-Code Hackathon and to encourage people to build on top of the platform. The hackathon saw more 1000 Makers from all over the world take part and launch over 120 products during the process.
Read more here:-
After coming out of Stealth, Coda has made rapid improvements to its product. Here’s a list of some of the things they have launched so far:
- Packs help you connect your Coda doc to the apps you use everyday.
- This enables makers to present and interact directly with their data in a functional and beautiful way.
- This building block helps makers automate away thesmall yet critical tasks.
- Coda finally launched the much awaited Android app in May 2019.
You can read about all the Feature Launches here:-
Coda, since its launch, has been gaining love and support from its users. It won’t be wrong to say that company gets the same amount of activity on Twitter such as products like
No-Code space has seen an unprecedented increase in number of tools in the past few months. Companies such as Notion, Airtable, Webflow are leading the charts right now.
has become an all-in-one workspace for notes, tasks, wikis, and databases. The product has grown rapidly to now support 1 million users.
, which launched in 2014, has build the spreadsheet the and is now a Unicorn.
, after years of struggle since its launch in 2014, has finally broken out and raised their Series A of $72M very recently.
Along with this, a bunch of No-Code Schools and other tools have come up on the map.
Given the activity happening in the space, it very much looks like that this is just the beginning and a lot is yet to happen in the space.
Jobs at Coda
Product Designer at Coda-
Data Engineer at Coda-
Software Engineer (Tools & Infrastructure) at Coda-
Full-Stack Software Engineer at Coda-
Software Engineer (Mobile) at Coda-
Product Marketing Manager at Coda-